This month I have had an epic battle with a phone provider over my broken phone and throughout the 16 telephone advisors conversations on the phone, the 17 direct messages on twitter and a whole heap of tears, 16 days without a phone later and its confirmed one thing. Customer services need to up their game in a world where social media is not only important but essential to not only their businesses but to ours too. … Oh and on a side note it’s also confirmed I need a new mobile phone provider in the new year too.
You see I am part of the so-called millennial generation that has grown up in a digital, connected world. I no longer have to handwrite a formal letter of complaint. I can do it online on just about every social media platform available to me.
Obviously this presents both opportunities and challenges for businesses and marketers behind company campaigns competing to engage with its audience in new and unique ways.
Promotional products retailer 4imprint has produced a fascinating video outlining some useful statistics and information around millennials’ attitudes and behaviour online.
Brands and companies in the last 5 years of me blogging have changed drastically, most in favour of having a presence on many more social media platforms and for me that’s great. Getting info on a product brand or service so easily for is the difference between where I go, what I buy and who I buy it from.
Life is chaotic and busy so multi tasking and being able to reach out to brands online when its convenient for me is a must.
How do your favourite brands engage with you online? Are they easy to chat too? Do brands being online on social media make it easier for you?
I would love for you to tell me below how things have changed online for you compared to a few years ago.
*4imprint asked for my opinion on its video and marketing to millennials*