Doing the job I do I get inundated with press releases and information on campaigns everyday, most of the time I hit the delete button before getting through the first paragraph but recently one of those very such press released caught my eye as it resonated with me from the guilty pit in my stomach.
You see, I am a busy working Mum and with 2 little boys at home and with one being a baby I can honestly say some days just merge into one. So when the press release about kids cooking competency landed in my inbox it strummed on my own internal mothering chord you see, as my Mother when growing up actively involved us in the family meal preparations and I have to be honest I have not reciprocated this life skill with my own children and it seems I am not alone.
Reading the research collated from a survey of 1,000 UK parents that explored their family cooking habits by environmental charity Hubbub and Unilever I was relieved to read that I am not alone, with a staggering 8 out of 10 parents wishing they had more time to teach their children to cook *phew*
However the truly disappointing shocker is that a staggering figure of only 15% of children receive 6 home cooked meals a week compared to 30 years ago that came in with a fantastic 47%.
I guess in light of the decline of proper cooking it’s no wonder our children are looking at losing a major life skill.
According to Hubbub and Unilever, building up cooking skills is vital to tackle the 7 million tonnes of good food and drink that is thrown away from UK homes every year!
So in light of this drastic decline in the kitchen and the fact we need to get more confidence in the kitchen, Unilever and Hubbub are calling for all Grandparents this Grandparents day (2nd October ) to help us as failing non cooking parents to teach out children to cook … and that also includes me!
With six in ten parents admitting to never cooking a meal from scratch with their children and only one in ten managing this more than once a week, the occasion marks an opportunity to bring families and generations closer together and pass on traditional recipes and essential cooking skills.
Charlotte Carroll, Sustainability Director for Unilever UK and Ireland said: “Our non-stop modern lifestyles and easy access to a variety of ready-made meals means many of us take for granted the true value of our food. We need to inspire a love for food by showing our children the joys of cooking. Not only will this encourage healthier eating but also help reduce avoidable food waste in the long-term”
Trewin Restorick, Founder and CEO of Hubbub said “Will our children’s children be able to cook a roast? Make pastry? Whip up a lasagne? Cooking skills are essential if we want to use up leftovers and maximise the value from our food”
It really is a scary thought that our children will not be able to cook the most simple of dishes. So whether it’s a crumble or a hotpot Unilever and Hubbub’s #CookSomethingGrand campaign is one that I am personally happy to support and hope our parents will help us to teach our kids this skill too!
If you are interested in joining in this campaign why not visit http://www.hubbub.org.uk/Event/cook-with-your-grandchild and share your family recipe along with a photo of you and your family cooking. The very best of those images will be shown in a special feature recipe collection for Grandparents day on the website.
Disclaimer: This is a collaborative post with Hubbub and Unilever.