Earlier on this year I had the pleasure of attending The Baby Show in Birmingham and while there I discovered a new to me pushchair brand.
In fact I nearly missed then as they were tucked away in a far off dark corner but on walking nearby I stopped to have a look at what the commotion was, since people were queuing up to see a brand called Joolz.
So with 4 people deep per member of staff and a fractious baby I couldn’t unfortunately wait to speak to them to view their wears properly, however I have been amazingly lucky recently to have been given the chance to test driving one of their products.
Joolz are a fast-growing Dutch company from Amsterdam that base their brand on positivity and design and aim to make their products that little bit more positive.
Since delving into the brand online I have to say I like the way they think, the designs of the products take the possible negativity of moving with a child or children in tow, turn it on its head and think outside the box to address the balance with their Joolz Geo and Joolz Day pushchairs.
The brand supports a wonderful campaign in the Joolz Birth Forest, for every Joolz baby they will plant a tree in Colombia in your baby’s name, enabling more trees to flourish and grow as your baby does too.
But if you think that’s about at ethically sustainable as it gets Joolz get I can assure you they have taken it a little bit further with their reusable packaging!
I must admit when I purchased the rain cover I totally loved the concept … after all why waste the packaging when Joolz can help you turn it into someone useful after its helped deliver your chariot to the door safely!
So a short while ago I was greeted at my door by a member of the Joolz team who introduced me to the Joolz Geo pushchair in Lobster Red that I would be test driving and I was thrilled.
Initially the idea of a red pushchair was one that filled my husband with horror (after all Liverpool are red and Everton are blue) but on first glance I have to say I fell in love with the colour, its more of striking maroon and the fabric textures really compliment the colour massively.
If you haven’t come across this pushchair before it is Joolz’s multi child option with the option of mono use (one child) twin use (twins) or double use (2 children differing ages).
For use with a single child you can replace the bottom seat option with a XL basket instead or for the multiple options you can replace the XL basket with a second seat unit/pram body or even use a varying combinations to suit your needs.
Intending to use the pushchair just in the mono pushchair mode the wonderful Sean showed me how to remove the XL basket, which seems really easy to do for my day to day use and with no plans on having anymore children the mono will more than surffice so the XL basket can stay!
It is worth noting that in the multiples mode you forfeit all the under pushchair basket in favour of the second human being under there. However all is not lost as you can purchase bags (side packs) that attach to either side of the pushchair instead to carry the shopping.
For me the XL shopping basket is what sold it to me from the off … it is by far one of the biggest shopping baskets I have seen on a pushchair and certainly the best with regard to useable space, but more importantly no matter if the pushchair is forward or parent facing its super easy to get into the basket as it has a wonderful drop down option that you can push on the frame of the basket nearest your legs and it will allow you full access to everything underneath. This was especially helpful when using in the parent facing mode.
Next the hood is a reasonable size with the option of small pop out sun visor element but for me I would have loved the hood to be just a fraction bigger.
You can buy a separate sun hood which fits on over the top and extends the visors coverage which I thought was a great alternative and would certainly be on my list to purchase for next summer.
What was a really nice feature to the hood was the ventilation panel, the hood material lifts up near babies head and is covered with a special mesh that allows air to flow through so baby doesn’t get too hot.
The Joolz Geo on first sight is instantly beautiful to look at and comes in an array of classy colour options that I have to say look far better in real life than their website (sorry .. *cringe*) and the beautiful leather trim bumper and handle bar really do make this pushchair stand out.
Over the coming weeks I will be sharing with you my further thoughts on what it has been like actually using the Joolz Geo Pushchair and also introducing you to their beautifully deigned Joolz iZi Go™ Modular by BeSafe car seat so watch this space.
Disclaimer: The product was sent for the purposes of this post. All thoughts and opinions were independently formed by members of The Oliver’s Madhouse