We all know about how treasured our own baby is, but it seems Pampers know too that every beautiful baby is a prince or princess to their parents, and family and with 2,000 unique babies born every day in the UK, each one deserve the same excitement and celebration to mark the day of their birth!
Paying tribute to such an important time in the lives of families is important, becoming a parent for the first time or even extending the brood its all equally as special. For us the excitement was so intense we didn’t sleep for 3 days just through excitement so we can totally relate to wanting to celebrate…
At a time the nation is celebrating one special birth, Pampers want to celebrate #everybaby born into a world of love, sleep & play in a new captivating film directed by award winning documentary maker, Elizabeth Stopford.
In this beautiful video, you can watch the epic journey of everyday parents, mirroring the excitement of the new arrival in London. In the 90 second film, created in the same 24 hours that the eyes of the world were fixed on London, we follow the journey of the parents from nervous anticipation through to those precious first moments with their newborns, bringing to life the emotion, adoration and love felt by every parent on the arrival of a new baby.
Take a look and share the film in celebration of #everybaby
The film was created and edited within 24 hours, and then aired as a 90 second TV advert during the news – elevating every precious new arrival around the country to national news!
Peter Yorke, Pampers Brand Director says, “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, – by shining a light on every single baby being born at the same time.”
Pampers is the UK’s most trusted nappy brand*, supporting #everybaby in their unique developmental journey. They’re also incredibly proud to work with NCT – the UK’s largest parenting charity – working together to better support parents and babies in the UK. To celebrate #everybaby, Pampers is donating 100,000 nappies to NCT this month who will distribute them to families who need them most.
* Nielsen P12M, Feb 2015
Disclaimer: This is a collaborative post