If you have been one of my regular readers you will know that I was thrilled to share with you the fantastic work Pampers did earlier in the year when it launched its smallest nappy yet, the Pampers Preemie Protection Size P3 nappy. After talking with neonatal teams about not having the right nappies that fitted the smallest of babies, Pampers aimed to support hospitals and neonatal staff by helping them achieve the best care possible by providing free nappies in the right size to neonatal units that needed them to care for the very smallest of babies.
During this campaign, Pampers has so far been able to give 59 of the 206 neonatal units in the UK and Ireland supplies of their much-needed Preemie Protection Size P3 nappies to an estimated over 18,285 babies. That’s some feat, when you consider approximately 60,000 premature babies every year in the UK are born, which is a staggering 1 in 11 births that could be benefiting for correctly fitting premature size nappies.
Pampers didn’t just support the neonatal units with nappies for premature babies, they also supported Bliss the largest preemie charity in the UK with the #PowerOfBabies campaign across social media, which encouraged people to post photos of their little ones fist pumping to show their support for premature babies.
Today is World Prematurity Day, and I am supporting Pampers and Bliss in their ongoing endeavours to raise awareness of their kind gesture of supplying neonatal units with the Pampers Preemie Protection nappy range and their continued work in supporting Bliss because being a premature baby is more than just about being born early!
What Are Pampers Doing Next For Our Littlest Fighters?
Today, joining Bliss on their social media campaign, Pampers is asking people to share their own personal experiences relating to prematurity using the hashtag #PrematurityIs. All you have to do is share what #PrematurityIs to you, tag @Pampers_UK on Twitter. For each story shared, Pampers will donate £1 to Bliss.
So What Is Prematurity To Me?
It would be easy to base my thoughts of prematurity on the worrying side to having a preemie baby, the fear the anguish the pain. However, prematurity means so many other things too like finding an inner strength to keep on supporting and hoping. It means not taking even the smallest things for granted and celebrating each tiny stage of development.(speaking of which, Pampers and Bliss have also released a limited edition series of milestone cards that look to celebrate some of the unique stepping stones premature babies achieve that we often taken for granted. They’re being distributed for free to neonatal units across the country by the brands too). It also means coming to terms with and accepting not everything about your pregnancy, birth and your babies is text-book. It is about knowing it’s going to be OK, to sometimes being sad and lastly it’s about discovering the new stronger person you become as a parent because prematurity is about so much more than being born early.
As previously mentioned, today Pampers is supporting Bliss’ social media campaign by donating £1 to them for every story shared using the #PrematurityIs hashtag and tagging @Pampers_UK on Twitter. Don’t forget to tell them what prematurity means to you. In order to take part you don’t have to have had your own premature baby, you can share with Pampers what it’s like maybe watching your friends or family go through this journey. Prematurity after all effects more than just one person it effects families far and wide.