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The Oliver's Madhouse

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26/04/2017

Pampers Preemie Protection & #PowerOfBabies

*Featured Advertorial*

Pampers Preemie Protection & #PowerOfBabies The Oliver\\\'s Madhouse

From the moment you find out you’re expecting, your emotions are all over the place. But one thing is for sure, you want to do everything you can to protect this amazing little person growing inside.

For some like my Mum, keeping a baby or babies inside to full term is not always an option, sometimes babies have other ideas about sitting tight and cooking to term like my twin sister and I 37 years ago … we were born 9 weeks early and were a little over 3lbs each (which was a reasonable size for premature twins).

My Mum had to leave us in special care for weeks while the amazing staff helped keep us safe and help us get bigger and stronger so we could finally come home. 

With my second child, Joshua I feared that I too would have to see my small human in special care as I had so many complications including the possibility of surgery under a general anaesthetic at 17 weeks pregnant. I just prayed he would make it to 25 weeks when the baby becomes viable and had more of a chance of fighting on his own. I spent a lot of time in and out of hospital and I prayed every single day he would hang in there.

Thankfully Joshua was born by planned section at 36.5 weeks meaning he was slightly under full term but he was a healthy weight and size. We were lucky. 

Being pregnant with Jacob my nerves were on high alert and every twinge, ache or kick had me anxious but excited at the same time. I never ever wanted to feel like I had with my second pregnancy. Even though this pregnancy resulted in a planned c-section a few weeks before my due date and a happy ending was had, it is still an odd feeling for every pregnancy that you are growing something so wonderful. As a mum is the proudest job of growing a little human but also scary too. That’s why I am thrilled to be supporting Pampers Preemie Protection campaign.

At a time when the rest of the world feels like it’s crumbling, having the baby basics, like nappies that fit well, means you don’t think about them and it’s just one less thing to worry about – and that has to be good.

Pampers Preemie Protection & #PowerOfBabies The Oliver\\\'s MadhouseDid you know that approximately 60,000 babies are born prematurely in the UK every year – that’s roughly 1 in 11 of all births. As advances in medical science get better and better they are enabling more preemies to fight harder and survive.

When Pampers spoke with neonatal intensive care nurses in many countries they told them that the preemie nappies currently available are still massively too big for the smallest little fighters and in some instances the nappies need to be cut and folded so they don’t cause pain and discomfort for the baby.

That’s why for the last 3 years Pampers has been working hard to design nappies for the smallest of premature babies and has partnered with Bliss, the premature baby charity.

Pampers Preemie Protection & #PowerOfBabies The Oliver\\\'s Madhouse

 

The Pampers Preemie Protection Size P3 nappies (the range also includes sizes P1 and P2), are 3 sizes smaller than a regular newborn nappy and are designed for babies weighing as little as 1.8lbs (800g), and allow natural positioning for tiny hips.

As part of the campaign, Pampers will be donating approximately 3 million Pampers Preemie Protection nappies to UK hospitals’ Neonatal Units, giving every premature baby born in the UK access to nappies specially designed for their needs, which I think is wonderful.

Pampers Preemie Protection & #PowerOfBabies The Oliver\\\'s Madhouse
Bliss Charity Donation

As mentioned previously Pampers is partnering with the UK’s leading charity for babies born premature or sick, Bliss, to support premature babies and their families. As part of this campaign they are asking all parents to share photos on social media of their little ones fist pumping to celebrate the amazing fighting spirit that premature babies show every day, and for every photo shared on social media Pampers will be donating £1 to Bliss as long as it’s using the #powerofbabies hashtag.

Fear not if your little tot is no longer or has never been a preemie baby, they are celebrating all babies so do feel free to join in with your little human and help share this wonderful campaign far and wide! If you know a little fighter please do drop me a comment below – I would love to hear all about them!

Filed Under: Parenting

About Jaime

Jaime Oliver is a multi-award-winning parenting and family blogger from Nottingham who has been sharing her parenting journey online at The Oliver’s Madhouse since 2012. Jaime writes about life with her 2 little boys from days out and adventures to milestones and moments there is no parenting or family topic she wouldn’t share to normalise and celebrate the differences in parenting.



When Jaime is not writing about her family she is can be found writing about her journey of self-discovery in learning to cook and fall in love with her home again on her food and interiors blog notTHATJaimeOliver.com

Reader Interactions

Comments

  1. Amy @ The Smallest Of Things says

    28/04/2017 at 9:11 am

    Such a lovely way to provide awareness. My partner was born at 30 weeks and weighed 2lb. He was quite poorly but you never would of known looking at him now. It was always a worry that this would too be the case for my girls ox

    Reply
    • Jaime says

      28/04/2017 at 10:35 am

      wow 30 weeks! its scary really when you think about it isnt. glad everything was well in the end for him. I am pleased your girls didnt suffer being preemies too x

      Reply
  2. Al says

    28/04/2017 at 9:31 am

    This is fantastic news, really pleased to hear it. Well done Pampers.

    Reply
    • Jaime says

      28/04/2017 at 10:32 am

      its such a really great move isnt it! thanks for visiting

      Reply
  3. Lisa ( mummascribbles) says

    29/04/2017 at 7:00 pm

    I received the tiny little nappy through the post yesterday for another website that I run and it’s just the dinkiest little thing ever. It’s so hard to imagine something being that small. It’s so great that they are providing these.

    Reply
    • Jaime says

      30/04/2017 at 5:35 pm

      i totally think they are amazing to not only have made them but to be giving so many a away without a thought to money

      Reply
  4. Alyssa Stokes says

    30/04/2017 at 8:57 pm

    My SIL was born really early. I couldnt imagine having a baby so small.

    Reply
    • Jaime says

      01/05/2017 at 2:44 pm

      me neither! mine were fairly big babies!

      Reply
  5. Hannah Budding Smiles says

    30/04/2017 at 9:55 pm

    How wonderful to make these nappies – parents need all the support they can get when they have a preemie baby in NICU x

    Reply
    • Jaime says

      01/05/2017 at 2:46 pm

      they certainly do dont they!

      Reply
  6. Lucy Melissa Smith says

    30/04/2017 at 10:58 pm

    I feel awful because I’ve never even thought about this, I guess it shows how lucky I am. Of course they would need smaller nappies, well done Pampers for this, I actually really admire them for doing this. It’s one less thing to worry about, as you say, motherhood comes with enough worries! xx

    Reply
    • Jaime says

      01/05/2017 at 2:47 pm

      i am the same Lucy as mine eventually ended up bing big babies and I know how lucky I was too

      Reply
  7. Jules Pondering Parenthood says

    30/04/2017 at 11:06 pm

    We saw the advert for these nappies on television last night and hubby was in absolute awe of how tiny the preemie babies were – and even more so of how tiny the nappies are! Little M was born at 38+1 by caesarean because she was breech and measuring small, too. Fortunately she was a healthy 6lb 2oz so we were able to start with the standard size 1.

    Reply
    • Jaime says

      01/05/2017 at 2:48 pm

      oh love that video makes me cry! i dont think we realise until we see these little warriors just how lucky we have been

      Reply
  8. Abbie says

    01/05/2017 at 10:45 am

    Oh this post made me super emotional! Fabulous that you’re providing awareness x

    Reply
    • Jaime says

      01/05/2017 at 2:50 pm

      aww thank you Abbie

      Reply
  9. Mrs H says

    03/05/2017 at 11:09 pm

    Such a wonderful campaign. My heart broke a little when I saw the photo of those tiny nappies. When I was pregnant with Little Mister H I was terrified that he would be born premature. We had suffered with recurrent miscarriage before his pregnancy and I was just convinced that he would be born early. In the end he was 11 days early but I can’t imagine the sadness of seeing your baby in special care. It is great that at such an emotional and worrying time you no longer have to worry about nappies for your tiny baby. Such a fabulous thing for pampers to do. And a brilliant way to support Bliss. Hugs Lucy xxxx

    Reply
    • Jaime says

      06/05/2017 at 1:07 pm

      it is isnt it! .. that advert makes me cry every time its beautiful 🙂

      Reply
  10. Charlotte says

    08/05/2017 at 1:35 pm

    When I had my daughter in 2015 she was 2lb10oz. we had to fold her nappies so they didn’t cover her entirely, they often slipped off. I love the pampers advert and it brings back so many memories

    Reply
    • Jaime says

      09/05/2017 at 9:52 am

      aww love i cant imagine how hard that must have been for you! that advert makes me well up overtime i see it

      Reply

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