*Advertorial Feature*
With each of my 3 children, the drive home marked a new start with a new life and a whole new adventure and with it comes a whole new responsibility!
Thankfully it seems that parents become far more safety conscience the moment they have their precious cargo on board. A recent survey [i] of 1,000 UK parents showed that over half didn’t check if they were within the speed limits or check their seatbelt before they had kids!
Personally I find it super shocking but to put this to the test, Maxi-Cosi, manufacturers of child car seats for over 30 years, conducted a social experiment with the British School of Motoring to pit non-parents against parents to back up the research that parent drivers tend to be more aware of the roads and speed limits. The experiment backed up the research, with the parent-drivers being more aware of the road and watching their speed.
Maxi-Cosi is sharing top tips on how to ‘drive like a parent’, making every day journeys less dangerous for all road users.
Andrew Ratcliffe, Maxi-Cosi UK Managing Director said: “It’s interesting to see the differences between parent drivers and non-parent drivers and how those results were reflected in our research. As a parent myself, I know the importance behind car safety, your little one’s life is literally in your hands. Non-parents can really learn from the habits parents develop and should treat every journey as if there is a precious cargo on board. Maxi-Cosi’s aim is to make travelling as a family an enjoyable voyage, eliminating the stress and encouraging every driver to ‘drive like a parent’.”
For more information and to view the social experiment go to www.maxi-cosi.co.uk/DriveLikeAParent
Disclaimer: I have not been compensated for this feature.
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